Do you have a knack for enhancing people’s appearances with new hairstyles and makeup? Then you’ve already contemplated pursuing a career in the multi-billion dollar beauty industry. You might have even joined a beauty school and obtained the necessary licenses and certifications to kickstart your professional journey.

If you’re wondering whether pursuing a career in beauty is worthwhile, here are a few eye-opening statistics for you:

  • The global beauty industry was worth $511 billion in 2021. It’s projected to grow to $716 billion by 2025.
  • The job growth outlook of the US services industry is an impressive 19% (which is much faster than the nationwide average). The sector employs more than 622,000 professionals.

So, if you’ve always dreamt of building a career in the beauty industry, now’s the right time to act. The best part is that your career prospects are no longer restricted to working at a salon or spa. Nor do you have to stick to mainstream options, such as makeup and hairstyling.

In this blog, we’ll outline a few valuable ideas to kickstart your beauty career in 2022. Let’s dive right in.

1. Choose Your Specialization

The days of making it big as a “jack of all trades” are gone. If you want to climb greater heights as a beauty service professional, you must choose a specialized niche.

From makeup and skincare to hairstyling – you can choose from a broad spectrum of specializations. If you’re looking to do something less mainstream, you could even decide to become a nail technician or eyebrow specialist. Eyelash specialists are in great demand too.

However, resist jumping into a specialization simply because it’s trending. The important thing is to assess your strengths and weaknesses and choose a niche that fits your preferences. If you don’t have a knack for creating different types of nail art, you’ll struggle to make it big as a nail technician, even if you get all the necessary qualifications.

2. Work as an Independent Professional

Once you’re out of beauty school, the most obvious option is to start working at a salon or spa. It’s an excellent way to gain more hands-on experience in dealing with clients, understanding their problems, and catering to their needs.

But if you want to make a successful career, you’ll need to explore opportunities beyond a salaried job. Once you’ve built a rapport with a few clients, your best bet is to start working as a freelancer.

You could visit clients at their homes or rent a studio to provide your services. Or you could work with an established salon as a contractual employee.

Before working as a freelancer, make sure you build your personal brand on social media. Share high-quality pictures of your work and client testimonials on Facebook and Instagram to spread the word about your services. Also, build a website to showcase your portfolio and attract new clients.

3. Start a Salon Business

If you’ve been working as a freelance makeup artist, hairstylist, or nail technician for a while, the logical next step is to open your salon. It’s best to take the plunge only when you’ve got a loyal clientele and carved a reputation for yourself.

If you’re skeptical about starting from scratch, it’s a good idea to explore franchise opportunities of established salons and beauty studios. The Blow Dry Bar Franchise is a great option if you want to provide makeup, hair styling, and skincare services.

A franchise model saves you the trouble of building your brand and reputation. Instead, you can use the clout and credibility of an established brand to jumpstart your salon.

Whether you’re taking up a franchise or starting a new salon, you’ll need significant capital investment. Also, you’ll need a team of driven and skilled beauty professionals who share your vision.

4. Launch Your Homemade Product Line

World-renowned brands, such as L’Oreal, Maybelline, etc., dominate the landscape of makeup and skincare products. But as more consumers switch to sustainable lifestyles, there’s a growing demand for homemade beauty products. 

Use that to your advantage by launching a brand of sustainable, eco-friendly, and homemade products that cater to your existing clientele. Conduct thorough market research to assess the demand for different product categories. Also, you’ll need a result-driven marketing strategy to promote and sell your products.

In Conclusion

Pursuing a career in the beauty industry is no longer synonymous with working long hours at a salon. Instead, you can build your career as a freelance makeup artist, nail technician, or eyelash specialist. You can even launch your salon and product line to harness more revenue streams.